Ambassador Program

Ambassador Program

Ambassador Program - created by cyclists, for cyclists

About the program:

Are you a proud local and think your destination deserves better recognition as an awesome cycling destination? Have you recently travelled somewhere and want to share your experiences so others can follow in your footsteps to enjoy the best ride experiences, and places to stay, eat, join a guided tour and more?

We would love to hear from you.

CycleLifeHQ – the world’s bicycle tourism experts – are looking for bicycle photographers, writers, bloggers and local experts to create travel content for your local destination or a destination you have recently visited and cycled.

Being part of the CycleLifeHQ Ambassador program means joining a community of like-minded, passionate cyclists keen to document and share their experiences.

Our Ambassadors are mountain-bikers, road cyclists, gravel grinders, commuter cyclists and leisure riders who enjoy two-wheeled exploration, and who like to give back to the local community and businesses, while inspiring others to visit and enjoy cycling in their local area.

You will be keen to promote bicycle tourism opportunities in your destination, acting as a local champion for the region and attracting others to visit. This may require collaboration with local bike clubs and advocacy organisations, businesses and destination marketing authorities.

Every member of our Ambassador team receives exclusive CycleLifeHQ swag, as well as publication and naming rights on our bespoke bicycle tourism platform. You’ll be contributing to a global movement aimed to improve individual’s health, wellbeing and quality of life, while also generating positive and sustainable impacts for local economies. You will also have opportunities to lead CycleLifeHQ rides for locals and visitors, and opportunity to earn money in the process. You'll be able to connect with other Ambassadors through our global online community, to share, inspire, collaborate and brainstorm together. Best of all is that we provide the global platform from which you can brag to the world about the cycling experiences, community and culture that you live and love!

This is the first bicycle tourism Ambassador program in the world and we would love for you to be a part of it and contribute to the journey.

We provide ongoing, dedicated support and can work with you to provide free advice, recommendation and insights to further leverage and maximise the bicycle tourism potential of your destination, and to better market and promote your destination. We give you the tools to make it super easy to create content and share it far and wide.

You’ll see immediate, tangible results of your work profiled on the CycleLifeHQ platform, which you can share with family, friends and others in your local community and beyond.

Become one of our awesome Ambassadors and help shape the future of bicycle tourism for your home town and inspire others by sharing your knowledge, passion and love of cycling.


Being a CycleLifeHQ Ambassador is an opportunity to:

  • share your knowledge, passion and enthusiasm;
  • inspire others;
  • connect with a global community of Ambassadors; and
  • have your work published.


Bringing more bicycle tourists to your destination has many advantages:

  • improved local economic activity;
  • ability to demonstrate value of cycling;
  • the presence of visiting cyclists can encourage more local residents to take up cycling as active transport option; and
  • opportunity to better promote your local club, including the potential to attracting more members.


Our Ambassadors get to do all the cool stuff:

  • create ride listings;
  • promote your favorite local bicycle friendly businesses; and
  • promote and brag about how awesome your destination is for cycling.


Please contact: with any queries.




Our current list of CycleLifeHQ bicycle tourism ambassadors is available here.

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