Refresh Drummoyne - Wendy Lewis and Ivana Martinovic
Public art was used to create a look and feel for Drummoyne Shopping Village Centre. A writers competition was held to develop words and quotes to be used in the public realm. The theme was to reflect concepts of time relevant to Drummoyne. Over 20 submissions were received. Poems, stories and descriptions focused on different places and people that have shaped the village over the years.
The winning piece - Refresh Drummoyne - a poem designed by Wendy Lewis, lyrically encapsulates local history from indigenous settlement to the present day.
The selected poem has been interpreted by a graphic designer, Ivana martinovic, who created a style guide for use across the Centre. The designer was influenced by the diverse typefaces used across signs around Drummoyne which revealed classical, retrospective and modern typography sitting alongside each other. The final design combines seven typefaces to create an intriguing perspective of time past, present and future. The design has a striking contemporary look and is an effective way of drawing in the audience by isolating certain words and phrases such as ‘timeless’ on a seat on Victoria Road. The palette of black, grey and white is visually effective against the many colours used in signs by local business. A single bold word on a seat offers a point of difference and moment of contemplation. The entire poem on a mural will engage a broad audience as it refers to and resembles billboards, poster walls, newspaper headlines and antique film rolls.