Ambassador Program - how to guide

How to Plan, Ride and Submit as a CycleLifeHQ Ambassador

We at CycleLifeHQ hope that this instruction manual will make your task as an Ambassador easier and more enjoyable. This document is fairly rudimentary and informal in its style and content, we are always looking to improve its effectiveness. So please pass on any suggestions that you may have.

What does CycleLifeHQ believe in?

First and foremost – we love seeing the world by bike.  We believe in the benefits of cycling – for physical health, mental health and building connected and sustainable communities.  We don’t worry too much about being the fastest or the best on a bike – we just like the feeling of riding a bike and exploring.  We want to make cycling better for everyone.

Do You Get Paid?

Yes. CycleLifeHQ provides a variety of ways to get paid for your effort and contribution. Because each destination is different, we have developed a range of ways to recognise and reward you. We will discuss these with you following a discussion about why you want to be an ambassador and your level of involvement.

How do you become a CycleLifeHQ Ambassador?

You think to yourself ‘this could be awesome’ and then you sign-up to and send us a message.  It’s that simple.

  • We will ask you about your background and motivations.
  • We will forward you more detail.
  • If we're both happy we will sign you up
  • The CycleLifeHQ Workflow

    One of the key tasks of an ambassador is to create quality listings that showcase the awesome rides your destination has to offer.

    There are four key steps involved:

  • Research the ride
  • Ride the course (or you can map it out via a desktop exercise, but it’s a good excuse to get out there!) and collect data including photos and map information using one of the many publicly available tools such as Strava
  • Photograph the ride
  • Write up and submit for our review and editing
  • Our experience is that it’s rare for anyone to be able to cover the full list of tasks below.  That’s okay.  If you aren’t fully confident with all of it there are ways around.  So please contact us if you have any difficulties or if you’re not confident. We would rather have a product that is 60% right and we can work it up from there than 0% because it’s too daunting.

    1) Research


    Ideally you will plan for an initial scope of 5 – 15 rides in your locality in a pre-defined category/s:

    Sightseeing - Where any of the ride includes easy access to significant Points of Interest representative of the geographic area. These are generally easier rides that will be enjoyed by casual cyclists, families and visitors that showcase the destination they are visiting.

    Road Riding - Where 100% of the ride can be ridden on slick tyres on a paved surface. These are rides for committed cyclists who want to know the best road riding opportunities in the destination.

    Mountain Biking - Where some of the ride requires tyres with tread because unpaved, loose or gravel surfaces are experienced. This includes everything from unsealed bike paths, to fire trails, to XC and downhill MTB.

    It’s important to select rides that typify the area you represent - taking in local Places of Interest, as well as be readily accessible from either public transport or the local urban centre. Ideally these will be targeted towards visitors to your city first and foremost, and subsequently a selection of routes outside this initial scope can be considered:

  • Sightseeing – initial 5 to 10 routes
  • Road Riding and/or Mountain Biking – subsequent 5 to 10 routes
  • While our preferences are towards sightseeing routes initially, you may also elect only road rides, or mountain bike rides, or a combination of each discipline. Please communicate your preferences here with the CycleLife HQ Management.

    Before you Ride

    Understand the Format:

    Understand the minimum requirements of content before you set out.

    Minimum scope of technical and textual data:

    1) GPX track of route from start to finish (capturing data in both directions on out-and-back routes).

    2) Thorough understanding of nearby services and amenities, Points of Interest and areas of caution:

    • Cycle-friendly cafes / accommodation / businesses
    • Local Places of Interest
    • Any areas of caution (dangerous intersections/areas of traffic, etc)
    • Services / amenities (including, but not limited to: toilets, water, information, parking, hospitals)
    • Public transport
    • 3) Full route description (see 4) write and submit, below)

      Best scope of technical data:

      If your device is capable of it, collect GPS waypointed references to:

      • Cycle-friendly cafes / accommodation / businesses
      • Local Places of Interest
      • Any areas of caution (dangerous intersections/areas of traffic, etc)
      • Services / amenities (including, but not limited to: toilets, water, information, parking, hospitals)
      • Public transport
      • Waypointed references should be clearly described via data entry while collecting.

        Set out to ride the route under ideal conditions (sunny, company to ride with and photograph, less traffic). Prepare to stop frequently to take notes and capture imagery - the data collection ride is a slow process: there will be many stops to capture data, take notes and shoot imagery – so please factor that in to timelines.

        Additionally, attempt to ride and write in close succession. Retaining the feel and atmosphere of the ride is more easily done on the same day, and it also keeps workload under control.

        2) Ride (data collection)

        What to Take on Data Collection Day

        • Your chosen GPS device
        • Equipment to capture imagery (high resolution digital SLRs preferred)
        • A pen and paper
        • At least one additional rider to photograph en route
        • Be thorough:

          Attempt to ride the route and collect data and imagery with a visitor or sightseer in mind as the target audience. At a minimum capture content as per minimum scope of technical and textual data (above).

          3) Photograph

          Descriptive imagery is the best way to describe a route. Please use (at minimum) a 12-megapixel camera (standard on iPhone 6S), but a higher resolution Digital SLR is preferred. Capture images as you ride. Most images will require the presence of another rider enjoying the trail, as these will clearly exhibit the atmosphere and a joy of riding it. So please ride in company. Minumum 3 images / maximum 8 images, ideally in landscape format.

          Minimum image requirements:

          At least 1000px W x 720px H

          RGB colour space

          JPG or PNG format

          Imagery with fellow riders enjoying the ride

          Optimal image requirements:

          As above

          Landscape format (where possible)

          Highest resolution possible (max 10mb)

          Optimal weather conditions and lighting

          ‘Artistic’ imagery (eg. Close-up on a tyre working a berm)

          Images that communicate the feeling of the ride

          4) Write up and submit to CycleLifeHQ

          • Go to:
            • login (login with email or username and password)
            • Go to "Post a New Listing"
            • Go to "Self Guided Rides"
            • Go to "Find Out More"
            • Listing title: Enter an attractive summary descriptor between three and 15 words (required)
            • Detailed description: Enter a Description (required):
            • Intro:
            • 150 to 300 words

              When writing this section try to think of the following: Relevance, Inspiration, Connection and Immersion.

              Start with a snappy hook – get them in. Most people reading online stop reading after the first few words if they aren’t captivated straight away. The voice for this section should be passionate, creative and unpretentious.

              Next give details on the significance of the ride, why should the consumer choose to do this ride over others? What are the key motivations at work?

              Finally provide an overview on what to expect – remembering specifics on access, terrain, food and drink are given below so don’t go into too much detail. Instead provide an impression of what to expect – be immersive and inspirational rather than getting caught up in particulars.

              Note: Any inspirational video clips will be embedded below this section.

              • Terrain:
              • No more than 100 words

                Detail the terrain/s the rider will encounter if doing the ride in the direction as shown on the map. This section can be more operational, does not require a creative tone. Language needs to be suitable for both the beginner and advanced rider.

                • Access:
                • Word count will differ depending on the number of access points and length of the ride

                  Detail how to find the start and end of the ride plus any other points of interest that might serve as alternate start points. If providing alt-start points, then explain why (for instance one section might be more family friendly than another, or doing another section might take you past a number of sights of historic or natural significance).

                  This section can be more operational, does not require a creative tone.

                  • Food and Drink:
                  • 100-150 words

                    Provide locations where there are going to be dining options at the start and end points plus along the way.

                    Keep midway detours to a minimum.

                    Should be written in an engaging and creative tone, drawing on the strengths of the towns and regions the ride visits.

                    • More Details:
                    • 100–200 words

                      Provide additional details about the ride, including any external links that might be helpful, times of year to consider, any safety information that is needed, anything else important that hasn’t already been mentioned.

                      Tone can be more operational but not boring. Previously this section was written as a turn-by- turn description of the ride. This isn’t required as users will either follow a map or the trail markers while undertaking the ride.

                      If however there are difficult to follow sections of the ride then these can be outlined here, just not every twist and turn.

                      • Fitness Level: Select a fitness level based on what an average user might experience on the ride. Most Ambassadors will need to upscale their own fitness requirements of the route to accommodate the average user. (required - per dropdown)
                      • Estimated Distance: As per GPX data (required)
                      • Elevation Gain: As per GPX data (required)
                      • Ride Type: As per categories (required)
                      • Services: Select services available on the route (required)
                      • Ride Duration: Select ride duration (required - per dropdown)
                      • Experience/difficulty: Select one. As a loose guide, follow recommendations as below: (required - per dropdown)
                      • Route / Trail / Ride Map: Going forward to be populated by GPX Upload field – where the Ambassador uploads track to site
                      • Website: Copy URLs of related sites (if any)
                      • Featured Articles and Video: Copy URLs of Vimeo or YouTube videos (if any)
                      • Location: Street address of the route start point (required)
                      • Image: Click Select File to upload images
                      • Save listing.  Contact us and we will review.

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